Blog

The subscription e-commerce model is taking Europe by storm. Consumers are eagerly embracing the convenience, value, and personalization of recurring deliveries for everything from meal kits to beauty products. As a merchant, this presents a massive opportunity to build predictable revenue streams and forge deep customer relationships.

Meet Laura van der Kolk, Head of Operations and HR at Firmhouse. As a true Jane of All Trades, Laura’s role is constantly evolving. She does everything from streamlining, scaling, and managing processes at the intersection of operations, finance, and HR to planning company retreats, invoicing customers, helping colleagues with HR-related questions, and cultivating a remote working culture.

Meet Denisa Elgendy, Implementation Owner at Firmhouse. She supports complex onboarding, and custom development, and serves as our unofficial Technical Account Manager for PRO+ clients. Her journey into process-building began with a childhood fascination with How It's Made on the Discovery Channel.

You can now enjoy direct references from customers, invoices, and orders in Firmhouse back to the corresponding entries in your Shopify admin. This update provides you with faster navigation and more control over your subscription data.

Our metrics dashboard brings you a streamlined way to manage your business metrics. It combines historical KPIs, real-time insights, and cohort analyses into an intuitive format, helping you understand your business at every level.

We’ve rolled out a feature that allows merchants to automatically pause subscriptions that don’t have any active products.

Our shopping habits can change for the better through consumable subscriptions—a practical way to rewire our purchasing patterns and make sustainable choices feel natural.

Our latest update automatically tags each first recurring subscription order, helping you quickly identify and connect with new subscribers—perfect for creating those memorable first impressions.

You can now better keep track of customers, orders, invoices, and products with sorting columns in overview pages. With this feature, your navigation is streamlined, data is more accessible, and you can more quickly find the information you need.

Picture this: a busy professional who no longer has to think about picking up coffee, or a parent whose detergent just arrives right when they need it. These are the small conveniences that consumable subscriptions bring, blending ease with thoughtful timing to keep customers happy.

We’ve been working on a little something to make your life easier: customer filters on plans and products. Whether you're running a campaign, checking in on subscriber stats, or just need a clearer view of your customer data, these filters have got you covered.

Every disposable container, every single-use package, and every piece of unnecessary wrapping isn't just environmental waste but money literally being thrown away. Merchants who are rethinking this model are discovering a goldmine of savings and opportunities.