Our mission is to create the foundation for the circular
future of our planet.

We help companies launch Product Subscriptions & Product-as-a-Service business models. Founded in 2008, we are an agency turned into software platform for recurring commerce. We work with companies from all sizes to get started with subscriptions.

Our sustainable future needs a business model.

The world has finite resources, and they are depleting at a rapid pace. Our model for product and consumption has to change. The transition to a circular future starts with less ownership of products.
Access over ownership.

Our linear economy has promoted product ownership. We are used to buying and owning products we want in our lives. As a result the things we own are idle, and not utilized well enough.

Recurring Commerce

The future of commerce is based on stronger relationships and recurring orders from your customers. With subscriptions and on-demand models, consumption models can be influenced to a more sustainable pattern.


We believe that brands and producers of products should develop direct-to-customer strategies. Combined with rental and lease models, companies will retain ownership of their products. This gives them the benefit to maximize Asset Lifetime Value.

The foundation for product subscriptions.

Firmhouse brings together all capabilities needed to operate a circular business model. From rental & lease to delivering an on-demand orders, your business operations have never been easier.
Flexible billing & payments

Our billing engine enables flexible recurring payment models, and allows you to combine bring in one-time payments. Our billing logic allows for unique service propositions where product rentals and recurring deliveries are combined.

Unique assets at the core

The logic for billing, stock and logistics in Firmhouse is designed with assets in mind. In circular business models, products are not sold in the traditional way. It's comparable to a traditional rental business, where keeping track of assets is one of the most important activities.

Developer ready

Use Firmhouse as your back-end to power your product subscriptions and rental business. The API of Firmhouse allows your developers to integrate with your own application or e-commerce store.

Product subscriptions

We work with companies of all sizes.

From startups to enterprise, we are empowering pioneers to accelerate our transition to a future with sustainable and circular consumption models.
Bedzzzy logoReflower logoPhilips logoBose logoBaby exchangerie logoErvio logoUnited retail logoNestle logoYumii logoING logoSonos logoOpen ceilings logoZiggo logoElectro world logoPriva logo

Meet the team

Yann Schaub
Bram Bokdam
Joshua Jansen
Robbert van Geldrop
Partner & CFO
Bob Jansen
Founder & CEO
Simon Rombouts
Product-as-a-Service Expert
Stacey Hass
Finance Manager
Michiel Sikkes
Founder & CTO
Paul Bakker
Partner & advisor
Jeroen Roosenboom
Customer Success Engineer

Ready to start with recurring commerce & product subscriptions?

Firmhouse is the foundation for your subscription & recurring commerce business.
Calculate your business case

Wondering what the ROI of your product subscriptions or rental business can be? Request the business case calculator to learn about the unit economics.

Download business case calculator
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Explore developer documentation

Looking to integrate with your existing systems and platforms? Check our Developer documentation to learn about integration options via our API.

Developer documentation