During our last meetup in Eindhoven, we talked about the Minimum Viable Product, the MVP. This is one of the most popular...
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At the moment I’m working for a small company making software to help entrepreneurs build businesses, called Firmhouse.
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If there’s one concept from Jobs to be Done theory that has helped me understand customer behaviour better, it must be the Progress Forces Diagram.
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Struggling to make a product that people are buying? Sure you’ve created the perfect product but it’s not selling?
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While giving workshops on Jobs to be Done, and discussing the Milkshake example from Clayton Christensen, we’ve heard the same question...
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In my last post I gave three steps for kickstarting your Jobs to be Done discovery. But what can you do with Jobs to be Done once...
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