Merchants are building towards a more sustainable future by onboarding recyclable and reusable packaging systems for online shopping. This trend is keeping pace with environmental regulations and consumer preferences, simultaneously establishing the foundations for long-term growth.

Roughly a month ago, Maria Bahamam a.k.a Madam Rotterdam stopped by for an interview. Maria was part of the first Firmhouse Venture Lab cohort.

Customer development surveys tend to have a bad reputation nowadays: they’re known as costing a lot of time to create, and giving confusing answers at best.

I was visiting the Agile By Example conference in Warsaw last Tuesday and had some interesting insights thanks to that.

If there’s one concept from Jobs to be Done theory that has helped me understand customer behaviour better, it must be the Progress Forces Diagram.

Last weekend I participated in the Startup Academy, an event organised by Leon Pals at the Progress Bar, with the aim to..

At the moment I’m working for a small company making software to help entrepreneurs build businesses, called Firmhouse.

Before you can design a good experiment you need to decide on what to test first, by extracting the riskiest assumptions your Plan A is based on.

Humans are creatures of habit. We prefer to stick to the things we know, and only switch to new solutions if our current solution is really inadequate...

The startup has become a commodity as the cost of running a business has decreased tremendously and the available knowledge and tools for it have become...

In the past 3 years we have been tracking the progress of many startup closely, because we organised mentoring across multiple startup accelerators and...

I’ve coached a ton of founders in the past years and the one thing which bothered me most is that founders can get a lot of things wrong...