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Subscription cancellation compliance: The €50,000 reason to update your European subscription flows
New European rules demand easy subscription cancellation or face huge fines. Learn how to comply while turning simplified cancellation into a business advantage.
How Jobs to be Done help you to segment based on causality, not correlation
One of the ways in which Jobs to be Done theory has helped me a lot is by changing my focus from correlation* *to causality.
Using Jobs to be Done in a B2B context
While giving workshops on Jobs to be Done, and discussing the Milkshake example from Clayton Christensen, we’ve heard the same question...
Startups have solved the easy problems, now comes the real work
Startups have been the innovators for the last 10 years. But they’ve only been solving the easy problems.
Using Jobs to be Done findings to pick your strategy and reach your customers
In my last post I gave three steps for kickstarting your Jobs to be Done discovery. But what can you do with Jobs to be Done once...
Kickstarting your Jobs to be Done discovery
In my last post I was talking about why knowing your customer’s Jobs to be Done is crucial for making products they’ll love.
Know the Job to be Done to make products people love
Struggling to make a product that people are buying? Sure you’ve created the perfect product but it’s not selling?
5 Unexpected insights from helping hundreds of entrepreneurs
In the past year we took helping startups to a whole new level with Firmhouse. We have supported the majority of Dutch...
Experiment Examples To Get You Started Testing Your Idea
One of the most asked questions I come across when coaching and advising startup founders are about examples
400.000+ people signed up for a Pokémon Go launch notification in one week, this is what we learned
A brief timeline of events, numbers and learnings on our side-project that went viral. More important; what value did we get from it?
Strategy eats Lean Startup for Breakfast
Every successful start-up has started out small. Learn how to set priorities based on market types.
Under the Radar: How Floorplanner Used Money From Cash-Flow to Buy Their Highly Funded Competitor
I sat down with Gert-Jan van der Wel and talked about their business, crucial moments and biggest lessons over the past years...
Measuring Monthly Active Users
Three weeks ago, we decided that we are going to focus all our efforts for our app Sporzer towards increasing the number of Monthly Active Users (MAUs).