Product-as-a-Service

7 marketing tips to grow your Product-as-a-Service (PaaS) subscription business

A Product-as-a-Service (PaaS) subscription business is one where customers pay recurrent fees (pay-per-use or pay-per-performance) to access a product they can’t buy upfront. This type of subscription model continues growing in popularity because of its connection with the Circular Economy and the potential for businesses to receive recurring revenue from customers. 

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How to successfully launch your Product-as-a-Service (PaaS) Pilot?

As a company you have decided to start experimenting with Product-as-a-Service. The prospect of this business model is promising: it is a good way to implement circularity and to get to understand your customer better.

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What is Product-as-a-Service (PaaS)?

Product-as-a-Service (PaaS) also referred as Product-Service Systems, is a combination of products that are accompanied by services.

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Why Modularity is key to Circularity

In this blog we will explain why design for reassembly (which is more than disassembly) together with modularity, are key for circularity. 

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The Product-as-a-Service Business Case Calculator

This calculator allows you to test your Product-as-a-Service (PaaS) proposition, see what margins you can achieve and what metrics are important when starting a PaaS proposition or pilot.

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The role of servitization in a changing economy (part 1)

Servitization is the process of shifting from selling products to increasingly providing (more) services. It can strengthen customer relationships, create recurring revenue streams and can help lock-out customers.

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