Why subscription services are on the rise & how to make yours a success

Subscription services are popping up everywhere for all kinds of products and services and are becoming increasingly popular. This McKinsey research states...

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The role of Product-as-a-Service models in the Circular Economy

Today the Circular Economy Week comes to a close. This week has been about inspiring, sharing ideas and emphasizing the circular economy and sustainability.

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How Apple & Tesla use services to build recurring and lasting relationships with their customers

Apple and Tesla both have deeply integrated offerings between software & hardware. Integration not only creates a strong position in the market, it allows for..

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How a subscription business can help you serve your customer’s Jobs to be Done better

The Jobs to be Done framework acknowledges that it's not just someone's goal that determines what product or service he will choose...

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B2B subscriptions and the role of channel partners explained

You've heard of the subscription economy, and how people are becoming more and more interested in "renting" products rather than owning them...

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