Evelien Al

Subscription services are popping up everywhere for all kinds of products and services and are becoming increasingly popular. This McKinsey research states...

The Jobs to be Done framework acknowledges that it's not just someone's goal that determines what product or service he will choose...

Customer development surveys tend to have a bad reputation nowadays: they’re known as costing a lot of time to create, and giving confusing answers at best.

Some exciting and important updates for Dispatch are coming! Read all about it in this post.

If there’s one concept from Jobs to be Done theory that has helped me understand customer behaviour better, it must be the Progress Forces Diagram.

Last weekend I participated in the Startup Academy, an event organised by Leon Pals at the Progress Bar, with the aim to..

The last couple of weeks we’ve been busy at Firmhouse. While you might have heard less about Airstrip and GoMonthly..

Humans are creatures of habit. We prefer to stick to the things we know, and only switch to new solutions if our current solution is really inadequate...

This week we released another version of our online experiment builder: Airstrip! Here’s a quick overview of the most important features and updates....

You might have heard a bit about one of our tools: Airstrip. We made Airstrip to help innovators launch their online experiments quickly...

One of the ways in which Jobs to be Done theory has helped me a lot is by changing my focus from correlation* *to causality.

While giving workshops on Jobs to be Done, and discussing the Milkshake example from Clayton Christensen, we’ve heard the same question...