Robbert van Geldrop

Partner & CFO

Robbert runs all efforts for finances & legal matters. Before joining Firmhouse, Robbert was running (since 2004) his own software company BackupAgent, which was acquired by Acronis in 2014. In the course of growing his company, Robbert also founded the first Lean Startup Circle meetup group in continental Europe.

Blog Posts

Your MVP is probably just an Experiment

During our last meetup in Eindhoven, we talked about the Minimum Viable Product, the MVP. This is one of the most popular...

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What an entrepreneur can teach an academic

At the moment I’m working for a small company making software to help entrepreneurs build businesses, called Firmhouse.

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The Purpose of Experiments in Startups

The connotation of the word ‘experiment’ is about some scientists in lab coats holding up and looking at test tubes, while they carefully measure outcomes...

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Strategy eats Lean Startup for Breakfast

Every successful start-up has started out small. Learn how to set priorities based on market types.

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Startups win by learning fast

In the past 3 years we have been tracking the progress of many startup closely, because we organised mentoring across multiple startup accelerators and...

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Startups have solved the easy problems, now comes the real work

Startups have been the innovators for the last 10 years. But they’ve only been solving the easy problems.

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Progress report on Firmhouse Venture Lab

We’re now 3 weeks in since we announced the second edition of Firmhouse Venture Lab and I have a lot of interesting news to share.

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Mapping your riskiest assumptions to find out what to test first

Before you can design a good experiment you need to decide on what to test first, by extracting the riskiest assumptions your Plan A is based on.

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How you can hack Lean Startup into your Agile process

I was visiting the Agile By Example conference in Warsaw last Tuesday and had some interesting insights thanks to that.

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How to drive your startup into the ground without knowing it

I’ve coached a ton of founders in the past years and the one thing which bothered me most is that founders can get a lot of things wrong...

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How startups are like professional poker

The startup has become a commodity as the cost of running a business has decreased tremendously and the available knowledge and tools for it have become...

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Firmhouse Venture Lab 2017

The first official Firmhouse project for founders will be a Venture Lab. We’ve seen a lot of startups lately and we have a hunch...

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Experiment Examples To Get You Started Testing Your Idea

One of the most asked questions I come across when coaching and advising startup founders are about examples

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5 Unexpected insights from helping hundreds of entrepreneurs

In the past year we took helping startups to a whole new level with Firmhouse. We have supported the majority of Dutch...

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