Cristina Quijano

Marketing

Blog Posts

How to reduce subscriber churn? 5 helpful tips to try

Increasing and retaining your subscriber base is fundamental to your PaaS subscription business; after all, they provide you the growth you need to scale your PaaS business. Payment issues are one of the leading causes for involuntary churn.

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7 marketing tips to grow your Product-as-a-Service (PaaS) subscription business

A Product-as-a-Service (PaaS) subscription business is one where customers pay recurrent fees (pay-per-use or pay-per-performance) to access a product they can’t buy upfront. This type of subscription model continues growing in popularity because of its connection with the Circular Economy and the potential for businesses to receive recurring revenue from customers. 

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Capturing and Retaining Customers for your Subscription Business

With subscriptions, customers have more flexibility than when buying a product; they can decide whether to leave when they want (if there’s no fixed contract period or penalty), or to stay for a longer period with your Product-as-a-Service company. Keeping customers for a longer time means more value for both your PaaS subscription business and your customers. 

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What is Product-as-a-Service (PaaS)?

Product-as-a-Service (PaaS) also referred as Product-Service Systems, is a combination of products that are accompanied by services.

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How To Set Your Subscription Pricing Strategy?

Everything you need to know when setting up your subscription pricing strategy. Lots of subscription businesses struggle with pricing. How much to charge? or Which pricing model will work best for my subscription business?. The right model can make the difference between capturing customers or losing them.

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Subscription Services Are Here to Stay

Consumers' behavior is changing. People are less concerned with keeping physical possessions and more interested in creating new experiences with flexible product purchases. The widespread lockdown has accelerated the digital adoption of trends like work-from-home (WFH), e-commerce, entertainment-as-a-service, streaming, and delivery services. 

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Embracing Digital Transformation With As-A-Service Models

Digitalization has changed not only technology but the way we do business nowadays. As technology spreads to new horizons, companies have the opportunity to shift their current business models and expand their products to services. The trend for businesses has been moving in the direction of as-a-service offerings. Why? Companies are looking to exceed customer expectations while delivering personalized solutions more targeted to their customer needs’.

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The revenue opportunity behind Product-as-a-Service, five tips to get you started

Implementing a product-as-a-service model into your business is a great revenue opportunity and introduces the potential to work closely with your customers across your supply chain. We'll also provide 5 aspects to transition from product to product-as-a-service.

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