One of the ways in which Jobs to be Done theory has helped me a lot is by changing my focus from correlation* *to causality.

While giving workshops on Jobs to be Done, and discussing the Milkshake example from Clayton Christensen, we’ve heard the same question...

Startups have been the innovators for the last 10 years. But they’ve only been solving the easy problems.

In my last post I gave three steps for kickstarting your Jobs to be Done discovery. But what can you do with Jobs to be Done once...

In my last post I was talking about why knowing your customer’s Jobs to be Done is crucial for making products they’ll love.

Struggling to make a product that people are buying? Sure you’ve created the perfect product but it’s not selling?

In the past year we took helping startups to a whole new level with Firmhouse. We have supported the majority of Dutch...

One of the most asked questions I come across when coaching and advising startup founders are about examples

A brief timeline of events, numbers and learnings on our side-project that went viral. More important; what value did we get from it?

Every successful start-up has started out small. Learn how to set priorities based on market types.

I sat down with Gert-Jan van der Wel and talked about their business, crucial moments and biggest lessons over the past years...

Three weeks ago, we decided that we are going to focus all our efforts for our app Sporzer towards increasing the number of Monthly Active Users (MAUs).