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Announcing a new Dispatch…

The last couple of weeks we’ve been busy at Firmhouse. While you might have heard less about Airstrip and GoMonthly..

Mapping your riskiest assumptions to find out what to test first

Before you can design a good experiment you need to decide on what to test first, by extracting the riskiest assumptions your Plan A is based on.

To make a product work, fit it into the lives of your users

Humans are creatures of habit. We prefer to stick to the things we know, and only switch to new solutions if our current solution is really inadequate...

How startups are like professional poker

The startup has become a commodity as the cost of running a business has decreased tremendously and the available knowledge and tools for it have become...

Coming to GoMonthly in July: Super Smooth operations

We already allow you to launch a subscription business for your product. Now we’re adding the next big thing: super smooth operations for device returns..

Airstrip V2.7: Payment experiments, UX improvements and more

This week we released another version of our online experiment builder: Airstrip! Here’s a quick overview of the most important features and updates....

Startups win by learning fast

In the past 3 years we have been tracking the progress of many startup closely, because we organised mentoring across multiple startup accelerators and...

How to drive your startup into the ground without knowing it

I’ve coached a ton of founders in the past years and the one thing which bothered me most is that founders can get a lot of things wrong...

Airstrip V2.5: Visitor metrics, templates, and more!

You might have heard a bit about one of our tools: Airstrip. We made Airstrip to help innovators launch their online experiments quickly...

How Jobs to be Done help you to segment based on causality, not correlation

One of the ways in which Jobs to be Done theory has helped me a lot is by changing my focus from correlation* *to causality.

Four weeks — Four learnings. Conclusions after working remotely from Bali

For the last four weeks I’ve been working remotely from Bali. In this post I’ll highlight my key takeaways from my time here in Canggu.

Enjoying the mundane things — Halftime at the remote month

It’s been two weeks since we started working remotely from Bali. Time to draw a first conclusion. The two most anticipated...

Coming soon

We are currently still working on this topic. Keep an eye on us.