The next generation of your customers are used to buying experiences. Deliver your product directly, and continue to delight them during your on-going relationship with them.
Your product is made to be used. It's crafted with care, but will need service & repairs over it's lifetime. By making sure you know who services it, you know it's done right up to your standards.
With an 'as-a-service' and subscription model, you remain owner of your product. This enables you to service your product, and put it back in the market again.